Services

Good orientation in buildings or big areas contributes not only safety, but also improves the costumers satisfaction and lowers the costs.

Costumers, who can orientate themselves save time, reach their goal and have a positive user experience, without the help of staff for explaining the way. With the help of eye tracking we test the orientation of costumers in buildings or areas and optimise orientation systems and signage systems.

Scope of testing

• Do the elements of the wayfinding solution (signage) get noticed?
• Do costumers pay attention to the text?
• Can the costumers orientate themselves?
• Are the signs user-friendly and well positioned?
• Is the presentation of the information intuitive, complete and clearly perceptible?
• Are the destinations marked?
• Is there guidance on decision points?

Field of application

• Airports
• Railway stations
• Museums
• Shopping centres
• Office buildings, public buildings
• Schools, universities
• Parks, zoos
• Tourism

Results

• Recommendations for an innovative, intuitive and safe orientation solution, so that costumers reliably reach their target destination.
• Recommendations for signage positioning of visual guidance systems.
• Recommendations for wording.
• Recommendations for the design of guidance and information systems.
• Recommendations for colour coding systems.

Test procedure

Test persons get equipped with eye tracking glasses. An experienced moderator asks questions and conducts an interview after the test.